Scan to follow along on your phone:

bnedai.com/culturecon-2026

Or type the address into your phone's browser.

Gumloop doesn't work on a phone or tablet. Build on your laptop and keep this page open next to it.

Build two AI agents with me, then go close the open tabs on your laptop.

This is the guide from my CultureCon 2026 build sessions, in Brooklyn and on Google Meet. You build a Chief of Staff AI agent and a Content Manager AI agent in Gumloop, no code. Follow it step by step and both are running.

Last updated . I update this page every week.

Set up

First, on your laptop

Start your Gumloop trial

Sign up here:

Start your Gumloop trial (opens in a new tab)

Every new Gumloop account starts a 14-day free trial of Pro. It asks for a card at sign-up. If you don't cancel before day 14, it becomes a paid plan. Put a reminder on your calendar right now for day 14, counting from the day you signed up.

Code:

Tap to copy. Optional. 20% off your first month if you keep Gumloop past the trial.

Sign-up asks for a Google or Microsoft account. There's no plain email sign-up on that screen. If you'd rather not link either, use a personal Google account made just for today.

What an AI agent is

An AI agent is a helper you set up once in plain English. It reads what you give it and does the same job every time you ask.

The Gumloop words, defined

Pick your creative lane

Tap one and every example prompt and sample reference on the page below switches to match it.

Try it

Try-it prompt builder

Your lane

Chief of Staff prompt

Hey Chief of Staff, prep me for a booking call with a couple or a venue. Look up recent news on them, read their site, and check what they've posted publicly. Give me a one-page brief and a drafted reply in my Gmail drafts.

Content Manager prompt

Hey Content Manager, turn my behind-the-scenes reel from a shoot into a content pack: hooks, captions for my platforms, a newsletter blurb, and a 7-day plan in a Sheet.

Exit

Run both on real work

Both AI agents are built. Ask your Chief of Staff for today's brief once more, then have your Content Manager turn today's build into one post.

Take-home

  • Download chief-of-staff-agent.md and content-manager-agent.md if you haven't already. Both are also in the copy boxes above.
  • Both AI agents are in your Gumloop account when the call ends.
  • Optional connectors for later: Slack for Chief of Staff, and Notion or Airtable for Content Manager if your calendar doesn't live in Sheets.

Day-14 reminder

Your Gumloop trial runs 14 days from the day you signed up. It asks for a card at sign-up and becomes a paid plan on day 14 unless you cancel. Put day 14 on your calendar right now. If you stay on, code CULTURECON26 takes 20% off your first month.

The words, defined

AI agent
A helper you set up once, in plain English. It does the same job every time you ask.
Agent Instructions
The plain-English brief that tells your AI agent what its job is. Today it's one of the two files you upload.
Self-Improving Instructions
A setting that lets the AI agent rewrite its own instructions when you correct it.
Knowledge Sources
The documents your AI agent is allowed to read. Today: your real inbox and content, or the sample files.
Connectors
Other tools your AI agent can use, like Gmail or Google Calendar. Today each AI agent gets only the ones it needs.
Chief of Staff AI agent
Reads your calendar and inbox, drafts replies, proposes calendar holds, and looks up a person or brand before a call. It never sends one.
Content Manager AI agent
Takes one piece of content and turns it into a week of drafts in your voice, and writes the plan into a Sheet.
Content pack
Hooks, platform captions, a newsletter blurb, and a 7-day posting plan, all in one Sheet.
Build Map
The progress map at the top of your phone screen, or on the left on a laptop. It shows where you are and which connectors you've connected.